Kate Ritchie
Image by Eva Rinaldi Celebrity and Live Music Photographer
Audi launches cars and a catwalk; Audi Expands Targets with Campaign Launch for New Model
Audi launches cars and a catwalk...
The Audi Centre in Sydney transformed its workshop into a catwalk for the unveiling of new cars, the A1 Sportback and A4 range, in collaboration with spring/summer collections from Bianca Spender and Harringbone.
Renowned for sharp design and premium quality, the Audi Centre in Sydney is set to launch the new Audi A1 Sportback - a small car that's progressive and beautifully functional, as well as the comprehensive revitalised A4 model range, with new engines and a high level of standard features.
As a fitting suit for the new A1 Sportback and A4 range, local Sydney fashion house, Herringbone, will preview its new men's Summer 2012 collection, which reflects the trend of item dressing with highlight colours in pastels and brights.
Bianca Spender will also unveil her new Spring 2012 'Chrysalid' Collection of beautifully drapes dresses, elongated silhouettes and unique tailoring all inspired by nature.
News Release...
Audi Expands Targets with Campaign Launch for New Model...
Audi Australia has launched a major national marketing campaign for its new five-door A1 Sportback, via TV, print, online and social media channels.
ZETLAND, AUSTRALIA – July 9, 2012: Prompted by the success of the recently launched three-door model - which has already overtaken Mini as the leader in the compact luxury category - the new campaign sees Audi focus on a slightly younger target market.
Alongside eye-catching and sleek national TV, cinema and print executions, the campaign includes online advertising, with a category-exclusive sponsorship of the hugely popular and fast-growing Spotify music streaming service.
Audi’s inituitive Bluetooth streaming allows drivers to connect their telephone to the car’s radio to play music, making a partnership with Spotify the ideal way to select and play the perfect driving tracks.
“This campaign perfectly mirrors the combination of innovation and sophistication that is the Audi brand while targeting a new audience for us. The A1 is Audi’s most-accessible model, and the new Sportback (5 door) model adds versatility to the already-popular compact A1.
This car is proof that luxury does come in small packages and that Audi’s DNA runs through our entire range,” said Audi’s General Manager of Marketing, Janet Markus.
“Audi doesn’t rest on its laurels and not only does the new model reflect that, so too does our approach.”
Since 2004, Audi has enjoyed year-on-year of growth in Australia due to a combination of exceptional new product, clear investment in it’s national dealer network, integrated marketing campaigns and a focus on building a sustainable growth strategy in Australia.
The campaign will run for 3 months. Creative agency: Rapp Collins.
Websites
Audi Centre Sydney
www.audicentresydney.com.au
Eva Rinaldi Photography
www.evarinaldi.com
Eva Rinaldi Photography Flickr
www.flickr.com/evarinaldiphotography
Audi Launch
Image by Eva Rinaldi Celebrity and Live Music Photographer
Audi launches cars and a catwalk; Audi Expands Targets with Campaign Launch for New Model
Audi launches cars and a catwalk...
The Audi Centre in Sydney transformed its workshop into a catwalk for the unveiling of new cars, the A1 Sportback and A4 range, in collaboration with spring/summer collections from Bianca Spender and Harringbone.
Renowned for sharp design and premium quality, the Audi Centre in Sydney is set to launch the new Audi A1 Sportback - a small car that's progressive and beautifully functional, as well as the comprehensive revitalised A4 model range, with new engines and a high level of standard features.
As a fitting suit for the new A1 Sportback and A4 range, local Sydney fashion house, Herringbone, will preview its new men's Summer 2012 collection, which reflects the trend of item dressing with highlight colours in pastels and brights.
Bianca Spender will also unveil her new Spring 2012 'Chrysalid' Collection of beautifully drapes dresses, elongated silhouettes and unique tailoring all inspired by nature.
News Release...
Audi Expands Targets with Campaign Launch for New Model...
Audi Australia has launched a major national marketing campaign for its new five-door A1 Sportback, via TV, print, online and social media channels.
ZETLAND, AUSTRALIA – July 9, 2012: Prompted by the success of the recently launched three-door model - which has already overtaken Mini as the leader in the compact luxury category - the new campaign sees Audi focus on a slightly younger target market.
Alongside eye-catching and sleek national TV, cinema and print executions, the campaign includes online advertising, with a category-exclusive sponsorship of the hugely popular and fast-growing Spotify music streaming service.
Audi’s inituitive Bluetooth streaming allows drivers to connect their telephone to the car’s radio to play music, making a partnership with Spotify the ideal way to select and play the perfect driving tracks.
“This campaign perfectly mirrors the combination of innovation and sophistication that is the Audi brand while targeting a new audience for us. The A1 is Audi’s most-accessible model, and the new Sportback (5 door) model adds versatility to the already-popular compact A1.
This car is proof that luxury does come in small packages and that Audi’s DNA runs through our entire range,” said Audi’s General Manager of Marketing, Janet Markus.
“Audi doesn’t rest on its laurels and not only does the new model reflect that, so too does our approach.”
Since 2004, Audi has enjoyed year-on-year of growth in Australia due to a combination of exceptional new product, clear investment in it’s national dealer network, integrated marketing campaigns and a focus on building a sustainable growth strategy in Australia.
The campaign will run for 3 months. Creative agency: Rapp Collins.
Websites
Audi Centre Sydney
www.audicentresydney.com.au
Eva Rinaldi Photography
www.evarinaldi.com
Eva Rinaldi Photography Flickr
www.flickr.com/evarinaldiphotography
Audi Launch
Image by Eva Rinaldi Celebrity and Live Music Photographer
Audi launches cars and a catwalk; Audi Expands Targets with Campaign Launch for New Model
Audi launches cars and a catwalk...
The Audi Centre in Sydney transformed its workshop into a catwalk for the unveiling of new cars, the A1 Sportback and A4 range, in collaboration with spring/summer collections from Bianca Spender and Harringbone.
Renowned for sharp design and premium quality, the Audi Centre in Sydney is set to launch the new Audi A1 Sportback - a small car that's progressive and beautifully functional, as well as the comprehensive revitalised A4 model range, with new engines and a high level of standard features.
As a fitting suit for the new A1 Sportback and A4 range, local Sydney fashion house, Herringbone, will preview its new men's Summer 2012 collection, which reflects the trend of item dressing with highlight colours in pastels and brights.
Bianca Spender will also unveil her new Spring 2012 'Chrysalid' Collection of beautifully drapes dresses, elongated silhouettes and unique tailoring all inspired by nature.
News Release...
Audi Expands Targets with Campaign Launch for New Model...
Audi Australia has launched a major national marketing campaign for its new five-door A1 Sportback, via TV, print, online and social media channels.
ZETLAND, AUSTRALIA – July 9, 2012: Prompted by the success of the recently launched three-door model - which has already overtaken Mini as the leader in the compact luxury category - the new campaign sees Audi focus on a slightly younger target market.
Alongside eye-catching and sleek national TV, cinema and print executions, the campaign includes online advertising, with a category-exclusive sponsorship of the hugely popular and fast-growing Spotify music streaming service.
Audi’s inituitive Bluetooth streaming allows drivers to connect their telephone to the car’s radio to play music, making a partnership with Spotify the ideal way to select and play the perfect driving tracks.
“This campaign perfectly mirrors the combination of innovation and sophistication that is the Audi brand while targeting a new audience for us. The A1 is Audi’s most-accessible model, and the new Sportback (5 door) model adds versatility to the already-popular compact A1.
This car is proof that luxury does come in small packages and that Audi’s DNA runs through our entire range,” said Audi’s General Manager of Marketing, Janet Markus.
“Audi doesn’t rest on its laurels and not only does the new model reflect that, so too does our approach.”
Since 2004, Audi has enjoyed year-on-year of growth in Australia due to a combination of exceptional new product, clear investment in it’s national dealer network, integrated marketing campaigns and a focus on building a sustainable growth strategy in Australia.
The campaign will run for 3 months. Creative agency: Rapp Collins.
Websites
Audi Centre Sydney
www.audicentresydney.com.au
Eva Rinaldi Photography
www.evarinaldi.com
Eva Rinaldi Photography Flickr
www.flickr.com/evarinaldiphotography
Audi Launch
Image by Eva Rinaldi Celebrity and Live Music Photographer
Audi launches cars and a catwalk; Audi Expands Targets with Campaign Launch for New Model
Audi launches cars and a catwalk...
The Audi Centre in Sydney transformed its workshop into a catwalk for the unveiling of new cars, the A1 Sportback and A4 range, in collaboration with spring/summer collections from Bianca Spender and Harringbone.
Renowned for sharp design and premium quality, the Audi Centre in Sydney is set to launch the new Audi A1 Sportback - a small car that's progressive and beautifully functional, as well as the comprehensive revitalised A4 model range, with new engines and a high level of standard features.
As a fitting suit for the new A1 Sportback and A4 range, local Sydney fashion house, Herringbone, will preview its new men's Summer 2012 collection, which reflects the trend of item dressing with highlight colours in pastels and brights.
Bianca Spender will also unveil her new Spring 2012 'Chrysalid' Collection of beautifully drapes dresses, elongated silhouettes and unique tailoring all inspired by nature.
News Release...
Audi Expands Targets with Campaign Launch for New Model...
Audi Australia has launched a major national marketing campaign for its new five-door A1 Sportback, via TV, print, online and social media channels.
ZETLAND, AUSTRALIA – July 9, 2012: Prompted by the success of the recently launched three-door model - which has already overtaken Mini as the leader in the compact luxury category - the new campaign sees Audi focus on a slightly younger target market.
Alongside eye-catching and sleek national TV, cinema and print executions, the campaign includes online advertising, with a category-exclusive sponsorship of the hugely popular and fast-growing Spotify music streaming service.
Audi’s inituitive Bluetooth streaming allows drivers to connect their telephone to the car’s radio to play music, making a partnership with Spotify the ideal way to select and play the perfect driving tracks.
“This campaign perfectly mirrors the combination of innovation and sophistication that is the Audi brand while targeting a new audience for us. The A1 is Audi’s most-accessible model, and the new Sportback (5 door) model adds versatility to the already-popular compact A1.
This car is proof that luxury does come in small packages and that Audi’s DNA runs through our entire range,” said Audi’s General Manager of Marketing, Janet Markus.
“Audi doesn’t rest on its laurels and not only does the new model reflect that, so too does our approach.”
Since 2004, Audi has enjoyed year-on-year of growth in Australia due to a combination of exceptional new product, clear investment in it’s national dealer network, integrated marketing campaigns and a focus on building a sustainable growth strategy in Australia.
The campaign will run for 3 months. Creative agency: Rapp Collins.
Websites
Audi Centre Sydney
www.audicentresydney.com.au
Eva Rinaldi Photography
www.evarinaldi.com
Eva Rinaldi Photography Flickr
www.flickr.com/evarinaldiphotography
Canberra Times 20/07/08
Image by Buttontree Lane
Fashionista Chin wears Turtle on screen
CAYLA DENGATE
20/07/2008 9:30:00 AM
LEE LIN CHIN made news last night when she presented SBS World News in an outfit designed by Canberra's Natalie Turtle.
Turtle joins the prestigious ranks of Vivienne Westwood, Michelle Jank and a host of international designers that Chin has worn behind the newsdesk.
Turtle won a Canberra Institute of Technology fashion competition to design Chin's outfit for Thursday's fashion photography exhibition Strike a Pose opening, but Chin said she wasn't about to discard the dress in the back of her wardrobe.
''I feel as though Natalie captured something of me and my personality in this design, I'm really quite touched,'' Chin said of the multi-panelled calico dress. ''Natalie's design and finishing is just beautiful and I love the fact that much of it is handmade.''
Turtle, who graduated from CIT in fashion, said she would use this envious starting point to create her own label named By The Wing. ''Winning this competition has made me realise I should have the confidence to get out there and design my own range,'' Turtle said.
Turtle wore an elegantly draped ochre dress to the exhibition opening with delicately crocheted hems.
''My grandmother and I sat up all night crocheting,'' Turtle said. ''My mother's side is Colombian, and I take a lot of inspiration from Colombia in my designs.''
